Thursday, December 4, 2008

Survey towards our target audience

Our group has conducted the first survey.
The questions and results – 20 insearch female students

1. Are you concerned about domestic violence?

yes - 30%

no - 70%

2. Have you ever participated in a campaign against domestic violence?

yes - 10%

no - 90%

3. Do you think it is a crime?

yes - 95%

no - 5 %

4. Have you ever experienced an domestic violence?

yes - 10%

no - 90%

5. Do you know someone around you who is in or has experienced domestic violence?

yes - 30%

no - 70%


- According to our survey of 20 students from Insearch UTS, the level of awareness about it is still low even though it often happens.
- Most people were aware that it is a crime, but few people did anything about it. This raises issues of power and self-esteem in female students, and targeting those students will be a focus of our strategy.

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