Target Audience

I sent email to William Go who is a student information corrdinator.
I asked him about the number of stundets in Insearch UTS.

All information, below, is about stundents who study Diploma at Insearch UTS.

How many students --> 1256 students
How many international students ---> 958 students
How many studnets between 18 -25 both international and domestic ---> 1147 students
How many female students aged 18 -25 both international and domestic ---> 492 students

So our target audience is 492 female students.


Why we have chosen that target audience is because of the results of the research.

According to Australian Government Website, the majority of victims are female (71.1%) and majority of offenders are male (80.4 %) in NSW.

1 in every 3 boys in Australia believes it is acceptable to hit girls and many children are routinely exposed to domestic violence (Mirabella, 2008, p.1).

I and my group members had decided our target audience that would be both male and female students. However, from the results of research, we have decided to change the target audience to only female students.



Bibliography
- Australian Government, 2008, http://www.aph.gov.au/library/intguide/SP/Dom_violence.htm, viewed 20th November

- Mirabella, S., 2008 'Boys thinking it's OK to hit girls demands ongoing community education', Shadow Minister for Early Childhood Education, Childcare, Women and Youth, 17th November, http://www.liberal.org.au/news.php?Id=2076, viewed 20th November