Proposal for the short film

I have made a proposal to make my ideas and purpose of this film clear.
Our group will make a 4 minutes video and 30 seconds promotional video.
30 seconds video will be made by editing the 4 minutes video.


Title: Love Shouldn’t Hurt

Genre: Promotional Video

Target audience: International and local female students aged 18 – 25 at Insearch UTS

Aim:
- To promote our campaign
- To get 400 visitors to our website
- To halve the number of victims of domestic violence
from 10% to 5%
- To raise the level of student participation in a campaign
against domestic violence from the current stated 10% to 50%
- To raise the percentage of students concerned
about domestic violence from 30% to 80%
- To persuade the female audience to report
the incidences of domestic violence
by giving the important contacts
(because most incidences often unreported)

Platform: 4 minutes video will be distributed on our campaign website
and as DVD. We will make available this video
to all students at Insearch UTS through UTS email.

Context: This is a short film targeting Insearch UTS
female students aged 18 -25.
It will be used on our website to promote out campaign,
to describe what domestic violence is
as well as to send the message ‘love shouldn’t hurt’.

Duration: 4 minutes (30 seconds for short version)